every kid should have what they need to make what they want to make. plenty still don't. so the profit from blue middle white's own merch and the magazine goes to two charities that teach children, split half and half.

yorkshire sculpture park

registered charity 1067908. its half goes to the park's learning and education work with children. it is five minutes from our door, and it is where we grew up. ysp.org.uk

yellow

a non-profit in the united states, founded by pharrell williams. its mission, in its own words, is to "even the odds through education". it is where this idea came from. teamyellow.org

what counts

blue middle white's own merch and the magazine. every piece that counts says so on its own page, in yellow.

what we mean by profit

the sale price after production, postage and payment fees. not a share of turnover.

when it is paid

once a year. at the end of each year the profit is added up and paid to each charity as one lump sum. money does not move with each order.

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this is blue middle white's own decision about its own money. neither charity runs, endorses or partners with blue middle white.